Before & After Stories
Real client accounts. Real numbers. Click each case to see the full breakdown.
Store Details
- Name: Attar Store
- Type: eCommerce store
- Country: Saudi Arabia
- Niche: Natural herbs, oils, spices, and traditional products
The Problem
The store was already generating sales, but performance was fragmented across Meta and Snapchat. ROAS was unstable, retargeting was weak, CPA was higher than desired, and there was no clear strategy for scaling profitably.
Strategy
We rebuilt the full funnel across platforms, optimized retargeting, tested creatives to improve CTR, improved product-page CRO, created bundles to increase AOV, implemented discount strategies, and scaled winning campaigns while maintaining efficiency.
Brand Details
- Name: Aanaab
- Type: eLearning platform
- Country: Saudi Arabia
- Niche: Teacher training courses
The Problem
Before takeover in July, performance was limited by high CPC, inefficient spend, low CTR from weak creatives, limited conversion volume, and no structured optimization or scaling approach.
Strategy
After taking over in August, we restructured Google Ads campaigns, optimized targeting and budget allocation, improved creative messaging, removed underperforming ads, improved funnel efficiency and tracking, and scaled gradually based on performance signals.
Timeline
- Week 1: Audit, restructuring, and tracking fixes
- Week 2: Launch optimized campaigns and creative testing
- Week 3: Data-led optimization to improve CTR and CPC
- Week 4: Scaling campaigns with stable performance
Key Results
- Significant increase in traffic quality and volume
- Strong growth in conversions and revenue
- Lower cost per click with higher engagement
- Improved ROAS while scaling spend
Insight
This case demonstrates the ability to improve performance quickly after account takeover by combining structured optimization, creative testing, and controlled scaling.
The focus was not only on increasing spend, but on building a more efficient and scalable performance system within the first month.
This case shows performance improvement after taking over the account in mid-February.
- Tested multiple creative formats (UGC, product-focused, storytelling)
- Tested different hooks to improve CTR
- Optimized landing pages (CRO improvements)
- Tested different offers & bundles to increase AOV
- Tested multiple audience segments (cold vs retargeting)
- Built retargeting funnels
- Tested catalog vs manual campaigns
- Tested different thumbnails and visual styles
After taking over the account, we unified performance across platforms, improved efficiency, and scaled revenue significantly through structured testing, CRO optimization, and data-driven scaling.
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